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Jim/Steelsewing

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Reply with quote  #1 
Among the 500 sewing patterns that were rescued this weekend were all sorts of ads, fliers, circulars and etc. from local stores, magazines, and sewing related articles trimmed from newspapers.

One of my favorites (so far) has been the March 1969 eight page ad/flier from McCalls featuring
(I kid you not) School and Career wear.

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The Versatile Ascot. 9633: Flap-tied for a ruffle edged mini-dress or
poetically tied in a paisley pant-top. In either adaptation the ascot
takes a front row seat among this season's fashions. 8-18 $.75 Canada, $.85.

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The Versatile Shirtdress. 9624: Long sleeved and buttoned all the
way, the shift goes it alone or keeps company as a belted tunic in
puckered cotton. 8-16. $.75. Canada $.85. 9517: The pant holds a
flare in crisp linen like rayon. Waist 23-31. $.65. Canada $.75.
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Homespun Philosophy. 9619: Neat collared classic takes to a quiet
plaid. 8-18. $.85. 9643: The gingham dress has a vested
interest. 8-18/5-13. $.75. Canada $.85. 9645: Flip skirt up-dates a tiny
country floral. 8-16/5-13. $.75. Canada, $.85.

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Shift For Yourself. 9617: Soutach trim sparks a lightweight go-any-
where tweed. Jewel neck and set-in sleeve afford classic simplicity.
8-18. $.75. Canada, $85. 9641: White collar and cuffs sharpen the out-
look of a mini-floral shift. 8-16/5-13. $.75. Canada, $85.

IMG_4306.jpg 
My fav so far has to be the...

The Casual Slink. 9647: Quickie A-line shift with broad trim, moves
with you in briht apricot, and moves into the whole new feeling of
covered-up exposure. 8-16/5-13. $75. Canada, $.85.

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Fluid Floral. 9627: Quickie whose full sleeves and flowing body
lines are nipped in at the waist for maximum flattery. Lends
itself to synthetic jersey treatment. 8-16. $.75. Canada, $85.
IMG_4308.jpg 
Season's Favorite. 9611: The collared polo shirt, perfect in honeycomb
knit, is a dress in itself or a topping for panel front wrap skirt of
denim. 8-18/5-13. $.75. Canada $.85
IMG_4309.jpg 
Easy Does It. 9612/9613. Beginner Quickie wrap-up. Easy to sew.
Easy to wear. Suit the fabric to your need and it's anything you want
it to be. Misses' 8-16. Young Junior Teen 5/6-13/14. $.65. Canada, $75.
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Sweet and Demure. 9652: Little puffed sleeves and streamer sash
carry out the little-girl allure of embroidered flowers on dotted swiss.
8-16/5-13. $1.00. Canada, $1.00

IMG_4311.jpg 

At Home Anywhere. 9609/9610: Culotte dress or patio jumpsuit, takes to
prints or solids, floor-sweeping or mini-dress lengths, with equal aplomb.
Misses' 8-16. Young Junior teen 5/6-13/14. $.75. Canada, $.85.

Cover: Knits Are Wrapped In Fashion. 9635. Textured surface gives added
dimension to the simple surplice lines of this easy wrap-up. 8-18. $.65.
Canada, $.75. 9651: borrowed from your favorite robe, the easy wrap belt,
and low pockets go to town in double knit. 8-16/5-13. $.75. Canada $.85.

Oh my. That was a different time.
50 years ago.
The copy writer would be fired today. =)
Besides that though, it's neat to see so many knits used back then.
Always a joy on a sewing machine.

Career wear?.. well, maybe one or two now.




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It's a beautiful day in the neighborhood.
There is grace within forgiveness, but it's so hard for me to find - Ben Gibbard
My adventures with VSM's: http://steelsewing.blogspot.com
*QuiltnNan and asshat may be synonymous...
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Deb

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Reply with quote  #2 
I was just starting to sew back then but think I may have made the white dress in the first flier...or at least something similar. Did a couple of those wrap dresses too but wasn't lucky enough to do one in that groovy sunflower fabric! 
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Deb in WI
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Jim/Steelsewing

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Reply with quote  #3 
I haven't checked... but it's entirely possible we may have a few of those patterns.

That was one of many really fun pieces of ephemera.

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There was also this 1959 copy of Edith Paul's 'Sewing Is Fun" by Scholastic Press!


And then two pieces that I would imagine are next to impossible to find:
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Above is Singer's "Sew-biz news" NA 4931. A Fold out paper poster-type advertisement.

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and Singer's NA4839 Splash outfit "Sew-biz News" with an actual pattern to cut out!

I think this stuff is pretty super cool, especially that it's managed somehow to still be here. It's one thing for a
big metal sewing machine to last the ages... but quite another thing entirely for a piece of paper.


__________________
It's a beautiful day in the neighborhood.
There is grace within forgiveness, but it's so hard for me to find - Ben Gibbard
My adventures with VSM's: http://steelsewing.blogspot.com
*QuiltnNan and asshat may be synonymous...
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pgf

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Reply with quote  #4 
And we wonder how that woman's house got to be full of all this stuff...   I think we're seeing it happen before our very eyes.  ;-) :-)
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